Course curriculum

    1. Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions.

    2. Google AdWords campaign settings, bids, and locations.

    3. Types of keywords and understanding your keyword quality score in Google AdWords.

    4. A trustworthy landing page is critical for conversions and high keyword score.

    5. Sometimes you can get lucky and make a great campaign with little effort.

    1. Usually it takes faith and consistent effort to get great results.

    2. Getting started with faith and a commitment to working in Google AdWords.

    1. Conversions are all that matter in Google AdWords. Ignore all other data!

    2. Preparing for conversion tracking setup in Google AdWords.

    3. Go to tools and complete your conversion tracking setup in Google AdWords.

    4. How to immediately confirm your Google AdWords conversion tracking is setup properly.

    1. Setting up conversion tracking with Google Analytics is even better!

    2. How to add Google analytics tracking for deeper Google AdWords data.

    1. Keep the first campaign short and simple while you wait for approval.

    2. Day 2 Reviewing initial campaign and copying into a new campaign.

    3. Keyword research to expand an existing campaign with new ad sets.

    1. How to quickly make display adwords campaigns using search ads

    2. Testing trademark and limited approval ads on a new product.

About this course

  • Free
  • 70 lessons
  • 8 hours of video content

Instructor(s)

Jerry Banfield

YouTuber 275K Subs, Entrepreneur $2M+ Sales, Crypto Investor $200K+ Profits, Educator 55 Video Courses, Influencer 2M+ Followers, Twitch Streamer 1.5K Hours, Author 14 Books, Musician 78 Songs, 8 Years Sober, 10 Years Married, 7 Years Parenting